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ROLLINK FLEX MONO
Reimagining the Flagship.
While efficiency and cost-effectiveness are integral to Rollink's DNA, the Flex Mono project was primarily about a fresh design evolution for our flagship suitcase.
We focused on updating the aesthetic, moving from the previous diamond texture to a new pattern with the potential to become an iconic and recognizable brand signature.
Beyond its visual appeal, the bold three-dimensional structure of the new front texture significantly reinforces the overall construction of the suitcase.
We also established a new brand language, evident in the structure and placement of the logo as a distinct element separate from the main shell. The intention was to convey a sense of premium quality through a clean, monochromatic color scheme.
This pursuit of minimalist sophistication extends to the interior design. We opted for a clean, functional, and uncluttered layout.
The internal flaps or panels are not just for space separation; they are a key element of this minimalist design, ensuring efficient organization without unnecessary complexity.
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