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01/ UNDERSTAND AND DEFINE

The study phase is fundamental for an effective design process.

At the beginning of every new project, research methods are used to understand, evaluate and observe user behaviors, characterize usage scenarios, preform market evaluation and competition research. Identifying trends and gaps in the market.
through this process we are able to gather valuable insights, identify areas for innovation and realize the full potential of the product.

  • Product requirement definition

  • Consumer research

  • Usage scenarios

  • Market benchmarking

  • Competitor analysis

  • Trends

  • Technologies

  • Human factors

02/ IDEATE AND INNOVATE

Pursuing the unexpected.

With the insights collected in the study we articulate a roadmap, set a design strategy and identify innovative opportunities. we use our creativity and experience to generate multiple design concepts. Through this explorative and repetitive process, we are able to envision, ideate and define design language and Materials for the project.

  • Product design strategy 

  • Concept generation

  • Design language

  • CMF (Color, Material, Finish)

  • UX design (optimize usability + operability)

  • Material research

03/ DEVELOP AND REFINE

Design is not a moment, it is a quest that leads to success.

Using a range of high fidelity CAD modelling & rendering techniques we convert the design concepts into different types of prototypes, Mockups and realistic virtual simulations. Thus able to assess, learn and rapidly establish feasibility. Multiple iterations, testing, and refining allows us to continuously improve a design, mitigate risk and make the transition from design to manufacturing as seamless as possible.

  • CAD modelling

  • High resolution 3D renderings

  • Rapid prototyping

  • Form development & ergonomics

  • Mechanism development

  • Iterative development

  • Design for manufacture (DFM)

04/ DELIVER

bringing it to market.

We support projects from concept to completion. By understanding both the capabilities and limitations of manufacturing we are able to engage with a wide range of suppliers and production facilities. Championing quality control, ensuring that the design intent is maintained throughout the production process.

  • Supplier sourcing

  • Supplier liaison

  • Manufacturing guidance

  • Quality control

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